The first episode of E!’s Caitlyn Jenner docuseries I Am Cait debuted to strong — though not record-breaking — ratings Sunday. Roughly 2.7 million viewers caught the show’s premiere the day it aired, slightly more than caught the most recent season premiere and finale episodes of Keeping Up With the Kardashians (2.6 and 2.4 million, respectively). Cait also did well with younger viewers: The show scored a 1.2 rating among adults under 50, making it the top-rated cable show of the night and placing it among the top 15 shows on all of television last week in the key demographic. No surprise, given E!’s targeting of younger women, Cait overperformed among women under 35, averaging a 2.0 in the demo and beating CBS’s Sunday powerhouse Big Brother with that segment of the audience. While Cait matched the women-under-35 ratings of the most recent original KUWTK episode, it finished about 20 percent below last March’s KUWTK season premiere. But, in a sign that Jenner brought some new eyeballs to E!, Cait did notably better with male viewers than KUWTK (or just about anything on E!), with the show finishing in cable’s top 10 Sunday among adult men under 35. Given Jenner’s stated intention to use her new show as a platform for spreading a message of acceptance, those male demo ratings might be the best numbers of all. One final note: E! is expecting the audience for I Am Cait to rise sharply once DVR replays are tallied later this week.
Most Watched on Vulture
Most Viewed Stories
The Complete History of XXXTentacion’s Controversial Career
RuPaul’s Drag Race Reunion Recap: No Tears Left to Cry
A Beginner’s Guide to Conner O’Malley
What Is the Gayest Marvel Movie?
Roseanne Spinoff The Conners Is Officially Happening This Fall
Southern Charm Recap: Pillow Talk
The Handmaid’s Tale Recap: Brief Encounter
To All the Boys I’ve Loved Before Trailer: Oh My God, He Knows You Like Him
Kanye Is Working On Teyana Taylor’s Album On A Plane Right Now
Yellowstone Series-Premiere Recap: In a Big Country
Latest News from VultureSeth Meyers Agrees That Donald Trump Is Elite
He’s finally right about something.Kanye Is Working On Teyana Taylor’s Album On A Plane Right Now
It’s fine he has like two whole hours.Nashville Recap: The Struggle Is Real
Things are, shockingly, not going well for Juliette in Bolivia.Southern Charm Recap: Pillow Talk
Everyone is in a race to see who can be the most pathetic.Dear White People Renewed for Season Three On Netflix
Thank you, Order of X.RuPaul’s Drag Race Reunion Recap: No Tears Left to Cry
This season’s reunion show takes a surprisingly emotional turn.Cloak & Dagger Recap: Maybe It Was Your Heart, Maybe It Was Nothing
The villains are coming, but the biggest opposition that Cloak and Dagger face is the world itself.Jersey Shore Family Vacation Recap: A Very Jersey Proposal
It’s the night of the big proposal, but the drama doesn’t stop there as the season finale looms on the horizon.Roseanne Spinoff The Conners Is Officially Happening This Fall
Roseanne Barr won’t be involved financially or creatively.Jimmi Simpson on His Craziest Year Ever as an Actor
From Westworld and Black Mirror to Unsolved: The Murders of Tupac and the Notorious B.I.G., he’s been very busy.
“High demand” rates will arrive in July.Why Sarah Silverman Wants to Connect With Trump Supporters
The host and creator of Hulu’s I Love You, America on bridging seemingly impossible political divides.A Beginner’s Guide to Conner O’Malley
If you’re unfamiliar with O’Malley, it’s time to fix that.Sorry to Bother You’s Cast on How They Got Their Union Cards
“My dad got my original SAG card framed!”Can Connie Britton Match Her Reaction With the Right 911 Call?
“That’s a ‘baby in the toilet’ face if I’ve ever seen one.”11 Great Books About Apes
We’ll miss you, Koko.The Good Fight Is the Most Incendiary Portrait of Female Anger on TV
In season two, Christine Baranski’s performance brought complexity to conversations about #MeToo and politics.Watch Divine Throw a Tantrum in This Never-Before-Seen Female Trouble Clip
The clips will be included in Criterion’s release of the John Waters classic.Rachel Kushner’s 10 Favorite Books
Fyodor Dostoevsky, Marguerite Duras, Carson McCullers, and more.How Realistic Are Dinosaur Movies?
He’s really hung up on the feathers and the roaring …