Snoop Dogg Has Finally Endorsed and Launched His Very Own Weed Brand

By
Snoop Dogg. Photo: Jason Merritt/2014 Getty Images

Snoop Dogg has become the first major celeb to roll out an extensive, personally branded line of cannabis products. Dubbed Leafs by Snoop (not to be confused with the very popular nonexistent bread and meatloaf service, Loafs), the collection of marijuana goodies includes flowers, concentrates, and edibles, in more than half a dozen strains and flavors. The rapper and weed enthusiast launched Leafs at a private party Monday night in Denver, where LivWell dispensaries will be the exclusive, initial home for the product over the course of the next 30 days, according to reports. The Cannabist, which attended the event, points out that since Snoop is not a Colorado resident, he can't technically own Leafs; however, he touts he still oversaw its formation.

"Since I've been at the forefront of this movement for over 20 years now, I'm a master of marijuana," Snoop said, according to the site, noting he selected strains for their aroma, taste, effect, and bud structure. "Leafs By Snoop is truly the first mainstream cannabis brand in the world and proud to be a pioneer." Leafs should reportedly be available wholesale to other shops starting the middle of next month.

For more specifics, including the breakdown of Snoopadelic strains, watch the official promo vid:

And check out some of the branded descriptions (via Westword):

Chocolate Bars: Handmade with organic couveture chocolate and infused with hash oil. Available in sizes of 80 milligrams for recreational buyers and 100 milligrams for medical patients. Flavors include Peaches n' Cream, Dark Chocolate, Milk Chocolate, Dark Chocolate with Almonds, Strawberries n Cream with Waffle Bits and Blueberries n' Cream.

Dogg Treats Fruit Drops: Hash oil-infused fruit candies available in ten, ten-milligram pieces for medical patients and ten, eight-milligram pieces for recreational customers. Flavors include lemon, cherry, peach and watermelon.

Dogg Treat Gummies: Hash oil-infused fruit chews available in ten, ten-milligram pieces for medical patients and ten, eight-milligram pieces for recreational customers. Flavors include peach and cherry.

Dogg Treat Fruit Chews: Hash oil-infused taffies available in ten, ten-milligram pieces for medical patients and ten, eight-milligram pieces for recreational customers. Flavors include lemon-cherry, strawberry, cherry and raspberry.

Dogg Treat Peanut Butter Gems: Made with organic couveture chocolate and creamy peanut butter, infused with hash oil and dusted with gold flakes. Available in five, 20-milligram pieces for medical patients and five, eight-milligram pieces for recreational customers.

Naturally, Snoop would like everybody to flock to Colorado to sample everything ASAP — it looks like he's having fun with the launch:

Congrats, Snoop. Your move, Nick.