Lemmy Didn’t Drink Milk, But He Did Make a Weirdly Touching Finnish Milk Commercial

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Lemmy Kilmister kuvasi kanssamme viime itsenäisyyspäivänä ikonisen maitomainoksen uudestaan. Lopputuloksena on kunnianosoitus suurelle miehelle. Kiitos, Lemmy.

Posted by Valio on Thursday, January 7, 2016

Motörhead's Lemmy Kilmister, who died December 28 at the age of 70, didn't drink milk. He says so in the above ad for a Finnish Milk company called Valio. (To get his point across, he adds, "You asshole.") The ad is a remake of a classic Finnish dairy ad, which you can see below. His presence, and the way he points his walking stick in the camera's proverbial face, is so Lemmy, so #Metal. The commercial, so banal it's almost surreal, has becoming a touching tribute to the man who went hard and loud, and who didn't drink milk.