Helen Mirren’s Super Bowl PSA Is Anti-Drunk-Driving, Pro–Cutting British Insults

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If the only thing standing between you and driving while drunk is an eloquently stern British woman, then consider your entire goddamn life changed. Budweiser’s new Super Bowl ad features the Trumbo actress dressing down would-be drunk drivers as part of the brand's #GiveADamn PSA. The spot has a very different feel from Budweiser’s traditional puppy-and-pony spots, but ask yourself this: Did that dog or that horse ever stop a drunk driver? No, and it haunts them every single day of their lives.