There’s no love lost between Bon Iver frontman Justin Vernon and Apple Music. Vernon took to Twitter on Friday to make his displeasure with the platform known.
So is this the rallying cry of revolution? Probably not. As Vernon clarifies in a later tweet, he’s not pulling his music from Apple and he’ll probably continue to release on the platform. In other words, he’s still going to work with Apple Music, he’s just not going to like it.
The Twitter Takedown of Apple Music is becoming something of an annual tradition for Vernon. In June of 2015, Vernon regaled the Internet with a series of similar Apple-bashing tweets. Note, as with the tweets above, Vernon insists on using “literally” colloquially, grammar nerds be damned!
Same time, same place next year, Bon Iver? You bring the shade, we’ll bring the popcorn.