American Horror Story: Red Herring? FX networks and FX productions CEO John Landgraf warned the audience at a Television Critics Association panel on Tuesday that Ryan Murphy, Brad Falchuk, and the other masterminds of the American Horror Story franchise are being particularly cagey about this season’s theme because they “thought it would really be fun to keep it a mystery." To make it even harder on fans, “what [FX marketing president] Stephanie Gibbons and her team, with Ryan’s help, did is they went out and made many more trailers for hypothetical seasons of American Horror Story; different genres and different places,” he said. “One of them is accurate and the others are all misdirects. So we’re just having fun with it, and we just thought it would be fun after five years of doing it one way.”
Of the new season, premiering September 14, he said there is a “theme and a setting and a place and a time, but we’re not going to reveal it because we think it will be fun for the audience to be surprised.” Perhaps those fictitious trailers may not go to waste and can be resurrected in the future? Landgraf added that he sees no end date for the anthology series.