Justin Timberlake is trading in his ridiculously tall troll hair for a producing hat with the annual Pilgrimage Music & Cultural Festival. The two-day fest (September 24 and 25), takes place in Franklin, Tennessee, just south of Nashville. While the event already existed, now that Tennessee-native Timberlake has bought a house near Franklin, he’s decided to add some of his Teen Choice Decade Award–winning clout to the proceedings. In an official statement, the singer wrote:
“I couldn’t be more excited about becoming part of the Pilgrimage Music & Culture Festival. Being a Tennessee native and now a member of the community in Franklin, I have been watching the development of the festival over the past two years. For me, this is an amazing opportunity to help build an exceptional event and contribute to my community.”
While it is unclear what Timberlake will actually do at the festival — he isn’t slated to perform — he has also brought his bestie and fellow Franklin resident Trace Ayala onboard to serve as creative director. The concert lineup currently includes Beck, Hall and Oates, Kacey Musgraves, Cake, Shakey Graves, the Violent Femmes, and many others.