James Franco Lands Dream Role As Pickup Artist Called Mystery in Adaptation of The Game

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39th Annual Los Angeles Film Critics Association Awards - Arrivals
Photo: JC Olivera/Getty Images

How many times do we think James Franco has requested that someone call him Mystery when he wasn’t even getting paid for the privilege? In a dreams-come-true kind of day for the star, he’s set to play the man known as Mystery in a big-screen adaptation of Neil Strauss’s The Game. Mystery, Strauss’s stand-in for Erik Von Markovik, is the master pickup artist/mentor figure in Strauss’s notorious guidebook-memoir hybrid about learning to get the ladies calling. (Markovik later got game-play of his own as VH1’s The Pickup Artist.) No method actor, Franco has been trying to close the deal to play Mystery for at least four years; the talk has finally come to fruition as part of a partnership between Franco and Demian Gregory to produce four films, with The Game as the first. From artiste to pickup artist, James Franco is going places.

James Franco to Star As PUA in The Game