Already the music subscription service with the most subscribers by far, Spotify took a victory lap today, announcing that its paid subscriber base has hit 40 million. Spotify's founder and CEO Daniel Ek revealed the news, tweeting: "40 is the new 30. Million." 40 is also more than double Apple Music's 17 million subscribers. And although Apple Music is barely more than a year old, Spotify is also ahead in terms of growth. While Apple Music used to hold the unwieldy title of fastest-growing streaming service, it added 7 million subscribers in the past seven months, a growth rate that is outpaced by Spotify's gain of 10 million new subscribers in six months. Hm, maybe Apple should reconsider buying Tidal, after all.
40 is the new 30.— Daniel Ek (@eldsjal) September 14, 2016