Malcolm Gladwell is the well-known author of social science books including The Tipping Point, Outliers, and Blink. Gucci Mane is a rapper who once penned the lyrics, “Corner-boy, I probably sold more rocks than a rock pit / Tryin’ to fill my shoes is like an armless man with chopsticks.” So it was an only a matter of time before the universe, or a complex network of social factors easily comprehended through everyday examples, brought the two together. Over the weekend, the pair discovered each other on Twitter and made each others’ lives. “This might be the greatest thing that’s ever happened to me,” Gladwell declared upon learning Gucci was reading his most recent work David and Goliath backstage at Santa Ana’s Beach Goth festival. Gladwell has been playing the long game (spending his entire adult life becoming a New York Times best-selling author many times over) in an attempt to get a Gucci verse about himself, but you know what, he’s playing it beautifully.