Women-centric content endeavors like Hello Giggles and Lenny Letter are about to get a friendly Southern neighbor on the ladies only cul-de-sac. Reese Witherspoon will launch her own “cross-platform brand and consumer-facing content company” called Hello Sunshine, which will come complete with a website housing “powerful content by and for women across all platforms," THR reports. Hello Sunshine is set to launch next year, and Witherspoon’s production company, Pacific Standard, will become a part of it, which might help with putting out the “short form digital content” and possible TV shows that the Sunshine announcement also mentions. Considering that Witherspoon already has her own clothing and interiors line, Draper James, the businesswoman is now a little bit Goop, a little bit Giggles, and perhaps now even a little bit of a burgeoning Shondaland with Lenny Letter's feminist DNA. In October, the mini-mogul even announced she'll be writing a lifestyle book, making her a vertically integrated personality industry capable of shaping millions of women in her own image. So enrobe yourself in a cozy southern knit and learn what it takes to be a real Tennessee belle. Reese will see you now.
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