See the Coen Brothers’ Easy Rider–Inspired Super Bowl Ad

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The Coen Brothers have returned to making commercials with their first Super Bowl ad since 2002, “Easy Driver.” A clear homage to the 1969 Dennis Hopper and Peter Fonda–starring classic film Easy Rider, this ad trades in two hippies tearing across America on motorcycles for the luxury of a new Mercedes-Benz sports car. The last time the Coen Brothers (best known for their own movies) took on an ad for the big game, it was for H&R Block, but their first Super Bowl ad was for another car company, Honda, nearly two decades go. The “Easy Driver” spot, which features a familiar face for fans of the source material, is set to air in the fourth quarter of next weekend’s game.

See the Coen Brothers’ Easy Rider–esque Ad