A Cure for Wellness Super Bowl Spot Tricks You and Then Scares You

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This spot that aired during the Super Bowl tonight may have tricked you into thinking you were just watching a regular commercial for some terrible new medication, probably not approved by the FDA. But it turned out you were watching a trailer for a new supernatural horror film — The Ring director Gore Verbinski’s A Cure for Wellness. The film stars Dane DeHaan as a young executive who is sent to a “wellness center” in the Swiss Alps, but soon discovers the spa’s treatments are not what they seem. You can check out the first trailer here.

A Cure for Wellness Super Bowl Spot Is Terrifying