Some things are worth the wait. After public disputes with her record label, R&B songbird and preternatural talent SZA has finally, finally (!) graced her impatient but well-meaning new fans with new music. At midnight on Friday, September 4, the singer-songwriter dropped the music video for her new single “Hit Different” featuring Ty Dolla $ign. The release comes after SZA publicly aired her frustrations with Punch — the president of her record label, Top Dawg Entertainment — for not allowing her to release new music, which fans have been clamoring for since she released her critically acclaimed, Grammy-nominated album CTRL in 2017. “At this point y’all gotta ask punch,” SZA wrote in a tweet on August 19, which she ultimately deleted. “I’ve done all I can do.” Whatever she did, it was enough to convince Punch to release the music video for “Hit Different,” which SZA directed herself. “Hit Different” finds SZA dancing in a parking lot, vibing in a field of straw covered in red paint, and crooning on a pommel horse. Check out the music video for “Hit Different” and welcome the long-awaited return of undisputed vibe queen, SZA.
