- 4/26/13 /
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The Creepiest Movie Ad Campaign of the Summer
The killer from You're Next is subtly terrorizing the studio's other movie posters.
Marketing
- 1/9/13 /
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Zero Dark Thirty’s Split-Personality Ad Campaign
They're simultaneously marketing it as a thoughtful drama and a jingoistic action ass-kicking of Osama.
- 5/9/12 /
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Meet Merida, the Real-Life Version of the Heroine From Pixar’s Brave, Who Is Now Roaming Around Disney World
And the Disney marketing machine starts its engines ...
- 5/8/12 /
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Sacha Baron Cohen Wanted to Ash George Clooney, Not Ryan Seacrest
"They somehow spun the wheel of tragedy and ended up on my name," says Ryan Seacrest.
- 11/23/11 /
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Jennifer Lopez From Different Block Than You Thought
At least when it comes to her Fiat ad.
- 1/28/11 /
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Fox Will Market Rio With New Angry Birds Game
It's out in March.
- 12/7/10 /
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FX Chief: Don’t Blame Our Terrible Poster for Cancellation of Terriers
"From my standpoint, the marketing department of FX has taken a little bit of unfair knocks for the lack of performance of the show."
- 9/15/10 /
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Smell Like Lady Gaga
Gaga perfumes are coming.
- 7/4/10 /
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Extreme Hills Marketing: Would You Wear Kristin Cavallari Converse?
Ironically, maybe?
- 5/6/10 /
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Hey, Movie Marketers: Enough With the Fake Graffiti
Sick of having their billboards defaced with profanities and gang symbols, movie studios are now producing their billboards pre-vandalized.
- 5/1/10 /
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Disney’s Cruel Marketing Strategy for Toy Story 3
Free screenings for college students! But it's only two-thirds of the movie.
- 3/9/10 /
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Good News, Boys: Disney’s Rapunzel Now Less Princessy
Its new title is the less gender-specific 'Tangled.'
- 2/8/10 /
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Don’t Watch the Griswold Family’s Mini-Movie, Hotel Hell Vacation
Fourteen laugh-free minutes.
- 11/30/09 /
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Zeitgeist-Capturing, George Clooney–Starring Oscar Front-Runner Somehow Poses Marketing Challenge
"It's not an R-rated horror movie where audiences know what they're going to get."
- 8/3/09 /
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G.I. Joe Marketers Launch $150 Million Offensive in Middle America
Paramount is skipping the coasts for this one.
- 7/2/09 /
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Movie Marketers Perplexed As to How to Solve ‘The Williamsburg Conundrum’
How do you market to the unmarketable?
- 4/30/09 /
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Eminem Resurrects Torture Porn for ‘3 a.m.’ Video
The video is making its debut this Saturday night on Cinemax.
- 2/20/09 /
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Once Upon a Time in Nazi-Occupied France...
... there was no sight of Brad Pitt.