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24 Thinkpieces About Girls

How big a bonus does the HBO marketing department deserve? Let me count the thinkpieces (an incomplete list — interviews are not counted because there are just so fucking many of them):

By Adam Frucci

It Sucks to Be the Neighborhood Watch Marketing Team

Neighborhood Watch, the summer movie starring Ben Stiller, Vince Vaughn, Jonah Hill and Richard Ayoade as a group of neighborhood watch volunteers who end up stopping an alien invasion, looks like an absurd, harmless comedy. But with the recent [...]

By Adam Frucci

Tracing the Origin of the Word ‘Adorkable’

People are finally coming around to enjoying, rather than irrationally hating, Fox’s New Girl. Rightly so, though before I go any further, I feel a disclaimer is needed: I like Zooey Deschanel a lot, partially because I’m a 24-year-old [...]

By Joshua Kurp

Paul Reiser’s New Promo He Made Just for Splitsider

As part of the promotional effort for The Paul Reiser Show, NBC had him do some promos that have him speaking directly to some websites, including this one. It is a bald marketing ploy, yes, but I never claimed to be above such things. Look, he [...]

By Adam Frucci