Everyone likes the 'Horrible Bosses' co-star, but he can't topline a movie.
"I actually would put her back in some of the indie stuff she'd started out doing," recommends one rep.
How much does Hollywood love the 'X-Men' actor? "I couldn't be prouder to be the same [species] as that guy, let alone work in the same profession," says one agent.
Let's break it down.
"He's the ideal combo: the guy you want to hang out with and sleep with," says one insider.
If Dwayne Johnson were a stock, would you buy, sell, or hold?
"'Election' was really tip of the iceberg of what she can do," said one top agent. "I've yet to see her do anything that taxes her since then."
"Then, he was a comedian just out of rehab in the U.K.; now he’s at the head of a studio film.”
"Would I spend money on him?" says a top agent. "I would not; in fact, I might actively avoid anything he's in. But would I sign him? In a second!"
"You hire Emily Blunt because she's very talented, not because she's just some pretty face," says one publicist.
Once an Oscar winner, he now seems more dedicated to paying off debts with quickies like 'Drive Angry 3D.'
"I don't really know what her range is; for that matter, I don't know what her ambitions are," says one top agent.
His low-budget bone-breakers always make a profit, but how long can his run last without making a new move?
Paltrow's got 'Country Strong' in theaters, but many people in town think her future might be in television.
"People want to root for Sandy Bullock and Julia Roberts in a movie — they don't really want to do that with Nicole Kidman."
"I think the question mark is whether men will connect with him," notes one rep.
"I never thought she was a real movie star, but she’ll make a picture go, she will green-light a film."
"No more dumb comedies; that's death," advises one Hollywood rep.
If Jake Gyllenhaal were a stock, should you buy, sell, or hold?
"Look, what's important here is this simple fact: He's rich."
If James Franco were a stock, should you buy, sell, or hold?
"At some point," notes one top manager, "you have to prove you can open a movie, because with franchise people, the question is always, 'Outside of your franchise, can you pull your audience?'"
Star Market: Bourne Free, and With a String of Well-Reviewed Flops Behind Him, What Are Matt Damon’s Prospects?
"An actor definitely needs a franchise in the modern era, so he can have a career that gives him some choice"
"She’s a woman without an audience, who’s a very, very good actress," says one industry insider.
The Star Market: Hunky Josh Duhamel Gets Neither Credit Nor Blame for His Movies, So What Does That Make His Value in Hollywood?
"He's been a cipher for a really long time, letting his wife or co-star take the spotlight," says an agent. Can 'Life As We Know It' turn it around?