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You Know What Else Was Great About ‘Wall-E’? The Viral Marketing

Courtesy of buynlarge.com

Last fall, to kick-start the hype for 2008’s presumptive Best Picture winner, Wall-E, Pixar launched a pretty incredible fake official Website for Buy n Large, the movie’s fictitious global conglomerate responsible for turning Earth’s population into chair-dwelling, TV-addicted fatties. The site was so insidiously viral that it took us until Saturday to realize it existed (yes, we know Boing Boing did a post on it in November). Still, even if you already knew about it, it’s probably worth revisiting now that you’ve seen the movie, particularly the fake corporate-news reports (“Wisconsin Mall Granted City Status”), the awesome privacy policy (“By visiting the Buy n Large website you become a registered member of the Buy n Large Database. You may not unsubscribe to this database at any time”), and ads for Xanadou, the revolutionary BnL-created pill that promises to simulate a “euphoric shopping experience.” It’s smart, funny marketing that reminds us to be skeptical of all big companies, except for Pixar, whom we now trust lovingly and unconditionally.

Buy n Large [Official site]

Earlier: Pixar vs. Fat People
Related: ‘Wall-E’ Is a Masterpiece for the Ages [Projectionist]

You Know What Else Was Great About ‘Wall-E’? The Viral Marketing