diddy

Quantum of Diddy

By , a features writer for New York Magazine.  He was previously the magazine’s culture editor and one of the original editors of Vulture.

In case you’ve not yet seen it, Diddy’s six-minute commercial for his new cologne (in which he rides a Jet Ski in a tuxedo) is also his unsolicited audition to be the next James Bond. He makes a compelling case! [YouTube]

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Quantum of Diddy