It’s always seemed a little odd to us that someone who spends as much time on his image as Kanye West has never really made a great music video. Sure, “Gold Digger” got some heavy rotation and “Flashing Lights” had a premise that was sorta okay, but the reality of the situation is that he’s never really been able to connect with a music-video director in a way that, say, Michel Gondry did with the White Stripes or Sophie Muller did with Gwen Stefani. That said, Kanye’s new compression artifact-laced music video for “Welcome to Heartbreak” could very well have been that video for him. Unfortunately for Kanye, the Brooklyn band Chairlift (whose music you would certainly recognize from the iPod mini commercials) released a video earlier this week for their song “Evident Utensil” that uses the exact same technology. We give you bonus points for the killer Cosby sweater, ‘Ye, but it looks like it’s back to the drawing board for you.
Kanye’s Trippy “Welcome to Heartbreak” Video [Buzzfeed]