Sure, “Boom Boom Pow” has already topped Vulture’s Song of the Summer Power Rankings, but, let’s face it, the so-dumb-it’s-genius jam has miles to go before it fulfills its ubiquity potential. Still, “Imma Be,” the next Black Eyed Peas single, is already here, and it reminds us they are still ostensibly a rap group, although in practice their traded-off verses amount to little more than babbled nonsense meant to fill up space between choruses. So how is that chorus? Not that good! It’s a stutter-hook à la “A Milli” without any of that song’s special charm, plus it goes through a few messy, annoying iterations. So why are we writing about it? Will.I.Am told us to: “Yall niggas wanna talk shit, why don’t you put it on the blog, nigga / rocking like this is my job, nigga.” (Also, for the record, as far as rap songs with first-person, future-tense-conjunction titles go, this one’s still king.)Black Eyed Peas Will Be Something, But What?
Things you buy through our links may earn Vox Media a commission.
gold rushHow (Almost) Every Best Picture Nominee Can End Up With a Trophy How (Almost) Every Best Picture Nominee Can Win a Trophy
performance piecesWant Enlightenment? Go to MoMA and Ask for Cynthia Want Enlightenment? Go to MoMA and Ask for Cynthia
poll positionBiden vs. Trump Polls: 2024 Race Is a Dead Heat, Despite Democrat Panic Biden vs. Trump Polls: Race Is Dead Heat, Despite Dem Panic