One of our all-time favorite lines about the sometimes circle-jerkish nature of Hollywood was spoken by Alvy Singer in Annie Hall: “What’s with all these awards? They’re always giving out awards. Best Fascist Dictator: Adolf Hitler.” To wit, the 10th annual Golden Trailer Awards were held at the Director’s Guild of America headquarters in Los Angeles last night. Yes, that’s right, there is an awards show specifically dedicated to honoring achievement in commercials.* Really, though, we suppose this isn’t really any different than any other advertising awards ceremony, but it still kind of cracks us up. That said, because we frequently cover trailers here on Vulture and recognize the incredibly influential (and increasingly important) role they play in getting butts in multiplex seats, we can’t pretend like we’re wholly disinterested in who the group decided to honor.
As Vulture buddy Nikki Finke called to our attention, the evening’s big winner was the trailer for Star Trek, which took home the coveted Best in Show prize, as well as the Summer 2009 Blockbuster Award. Other winners included Fast & Furious (Best Action), WALL-E (Best Animation), and Frost/Nixon (Best Drama). While these are all excellent choices (see full list of winners here), we would be remiss if we didn’t point out the fact that our favorite trailer from the last year got shut out last night. In order to correct this grievous oversight, Vulture would like to present the trailer for Oliver Stone’s W, with special recognition for it as last year’s Best Overlooked Trailer. We’ve attached it for your viewing pleasure below.
*If you’re wondering, this isn’t the industry’s only awards show that honors trailers: there’s also The Hollywood Reporter’s Key Art Awards, which take place next week.