In a “Talk of the Town” piece in this week’s New Yorker, AMC’s head of marketing says that to create the instantly iconic new poster for Mad Men’s upcoming third season, “a replica of Draper’s office was built on the Paramount lot and filled with water, and Hamm posed in it for two hours” (the implication being that it took so long because he is hopelessly unattractive). Also, she lists some of the rejected ideas for the ad: “Draper at an office party (’too kitschy’), Draper trapped on an ice floe ('too obvious’), Draper getting sucked into a vortex ('too end-of-the-world’).” [NYer]
