the future

Study: Jay Leno Show Might Not Bomb

Is Ben Silverman splitting too early? Might NBC actually have a new prime-time hit on its hands? Even though the full details of Jay Leno’s upcoming 10 p.m. talk show are still unclear, some brave research company is already predicting it’ll be among the fall’s top-rated new shows. Using science (or something) NewMediaMetrics, who allegedly forecasted last year’s twenty most-watched shows with 86 percent accuracy, found the viewers they polled have an “emotional attachment” to Leno and are more likely to watch his show than something else in its time slot. Good news for Conan, who could definitely use the lead-in. [HR]

Study: Jay Leno Show Might Not Bomb