Hollywood studios looking to push their product toward the young male quadrant know better than to shovel all of their television advertising dollars toward the vast wasteland that is the summer lineup of the major networks. First, the Weinstein Company leveraged the UFC 100 event to get the word about Inglourious Basterds out to the bloodthirsty masses. And then last night, Paramount Vantage partnered with the WWE as a means of promoting their new summer comedy about used-car salesmen, The Goods: Live Hard, Sell Hard. As part of the promotion, recovering sushi addict Jeremy Piven and Dr. Ken Jeong (The Hangover) acted as co-hosts of cable television’s wildly popular Monday Night RAW program. The Piv showed no signs of weakness from his bout with mercury poisoning late last year, as he played the heel role to perfection by scrapping with former Real World star the Miz at one point and, as the accompanying video shows, pulling a Jimmy “Superfly” Snuka by climbing to the top rope and attempting to topple WWE star John Cena with a flying leap. Was he successful? Watch and find out!
WWE Monday Night Raw Hosted By Jeremy Piven Part 16 [YouTube]