It’s hard to blame marketers who are eager to hitch themselves to the Twilight bandwagon, but anyone who’s ever sat in on a co-branding brainstorming session knows that some ideas are better left on the cutting-room floor. Take this awkward pairing of New Moon and Vitaminwater, for example. As an ominous-sounding narrator warns that “some thirsts can never be quenched,” we learn that, as human beings, Vitaminwater can help us get through the day. That’s all well and good, but as informed consumers, what we REALLY want to know is whether or not it can help treat the debilitating effects of restless leg syndrome! Sadly, none of that information is present in this 30-second spot, proving that whatever agency put this together didn’t properly focus group this spot with their target audience. So, if it’s all the same to you, we’ll just continue drinking Tru Blood and eating our Wolverine-endorsed cheese pizza, thankyouverymuch.
Page 3 [/Film]