Valentines Day, as you may already know, is a movie coming out on February 12 that stars everyone. Literally everyone: Julia Roberts, Jennifer Garner, Anne Hathaway, Bradley Cooper, Jessica Alba, Ashton Kutcher, Topher Grace, Jessica Biel. Even Taylor Swift is acting in this movie (and that’s only like half the cast.) Watching the trailer for Valentine’s Day, a new version of which just came out, you might feel feelings of annoyance, irritation, and that special kind of rage reserved for industries that you know are trying to manipulate you. This is completely understandable. All reasonably critical Americans should be insulted by this movie’s existence, but it’s time to just let it go. We’re living in the post-Love, Actually world, now, and we’re going to have at least one movie like this per year until they stop making money, which will probably be after we’re all dead, because even the people who claim to hate these movies the most, with their cheesy-lazy montages, lovesick adorable children, and casts of thousands of big-name stars lured to the film by the promise of just a few hours of work, still find a way to hate-watch them eventually (and sometimes, even on opening weekend.) So go forth into the next two months of aggressive marketing and publicity for this movie with the knowledge that yes, you are too smart to fall for gimmicks, but that as with a certain controversial holiday, people who hate Valentines Day are even more annoying than people who love Valentines Day.