Twitter Knows Which Movies Will Be Hits

According to a study from HP’s Social Computing Lab, “chatter in Twitter can accurately predict the box-office revenues of upcoming movies weeks before they are released.” The Lab found that using the rate at which movies are mentioned accurately predicts future revenue and factoring in the favorability of the tweet leads to even more accurate predictions. What we do with this information is anyone’s guess. [Kottke]

Twitter Knows Which Movies Will Be Hits