AOL has chosen an unlikely partner as the company attempts to update the look and feel of its properties and also, ambitiously, shape the aesthetics of the Internet as a whole: the Jonas Brothers. AOL CEO and chairman Tim Armstrong said, “Our properties and sites and the company itself will start to represent more of what you see in the runway world — the creativity and the perfection. It’s what we want at AOL: a well-designed and styled version of the Internet. That’s why we’re working with some of the most creative people on the planet — from Chuck Close to the Jonas Brothers. We want them to help us redesign the Internet.” Or, translated: “This is what happens when you can’t get Justin Bieber.” [HR]
