It’s Jennifer Lopez Is Baaaaack week here in America. On Sunday, she showed up to the Golden Globes in a sheer poncho; tomorrow she tries to restart American Idol; and today she’s got a new single, the easy-listening-cum-dance-pop track “On the Floor,” her first since 2009’s flop “Louboutins.” (They’re off the same much-delayed, record-label-hopping album Love?) Perhaps in the RedOne–produced “On the Floor” Lopez is trying to create a miniature version of her dream comeback — keep them waiting and waiting, until they can’t wait to hear your voice! — because she doesn’t make a proper entry until almost a minute in, with Pitbull putting in a verse instead. Unfortunately, when J.Lo finally chimes in, she sounds like J.Lo — which is to say, the voice is very thin and over produced. The song is a “Waiting for Tonight” redux — though simultaneously less sweet and marginally less danceable — but we don’t quite mind the pre-chorus where Lopez simply, almost plaintively sings the line “Dance the night away / Grab somebody, drink a little more,” if only because it’s rare to hear a Ke$ha lyric delivered like a lullaby. (Aw, “Drink a little more!”) We’re not sure Jennifer Lopez, adult and mother, should be pushing into the very crowded “celebrate being young and super-wasted” genre of pop, but it has become a proven strategy for getting on the singles chart, so there it is. We do applaud the track’s use of “lalalalalalala,” forever and always a much better chorus than bad lyrics.
Here’s the fully finished version, which premiered on Ryan Seacrest this morning.