marketing

Groupon Pulls Confusing Super Bowl Ads Off the Air

Those questionable, Christopher Guest-directed Groupon ads that ran during the Super Bowl – where actors like Timothy Hutton made light of the problems in Tibet – are no more. Groupon founder Andrew Mason says he’s pulled the ads from further circulation, and offered this explanation: “We thought we were poking fun at ourselves, but clearly the execution was off and the joke didn’t come through. I personally take responsibility; although we worked with a professional ad agency, in the end, it was my decision to run the ads.” [Groupon via AV Club]

Groupon Pulls Confusing Super Bowl Ads Off the Air