Ciara is currently embroiled in some typical record-label drama with Jive, the folks who put out her new album, Basic Instinct, and who, at least according to an impassioned open letter penned by the R&B starlet asking to be released from her contract, failed to support it: “This project, I even tried to get Gimmie Dat started I spent tens of thousands of my own money only to hear the radio pds tell me my label didn’t want the song played. I even spent more than one hundred thousand dollars out of my pocket on the video to bring my vision to it and still no label support.” Look, artists should always feel they have the support of the people they work with, and Jive’s reputation in this department is not great: Remember, that’s the same label that kept Clipse’s Hell Hath No Fury on the shelf for years. And that said: Maybe they were right on the particular issue of this video? Back when it premiered, Vulture called it “unintentionally hilarious … Only Ciara would frantically twitch-grind alone in the middle of the street wearing a giant fanny pack that says ‘FLY.’” There’s also a part, later on, when she multiplies and then does a dance routine with her clones. It’s not that crazy, but it’s definitely a little crazy. Thoughts?
