Missed the boat early on chillwave, then never truly felt comfortable bumping Toro y Moi on the subway? Well, here’s your chance to get in on the ground floor of an exciting new subgenre possibility: To describe a new strand of hipster-friendly R&B, MarathonPacks and Sound of the City are attempting to coin the phrase PBR&B. So far, members of the budding subgenre include The Weekend, How to Dress Well, and Odd Future’s Frank Ocean (pictured, with Beyoncé!). Vulture approves so hard. [MarathonPacks/Twitter, Sound of the City]
