Oh boy. Apparently Conan ratings have fallen approximately 60% since the show’s debut last fall. They’ve dipped below one million viewers per night after starting off at around 2.4 million, and the show is consistently beaten by Nightline, Leno, Letterman, The Daily Show, The Colbert Report and even sometimes by Chelsey Lately.
TBS is allegedly shelling out big bucks to air episodes of The Big Bang Theory as a lead-in to Conan’s show in the hopes of giving him a boost. “We want TBS to be a leading comedy brand,” President of Turner Entertainment Networks Steve Koonin said, adding “How we get to that destination we don’t have 100 percent mapped out today.” Oh boy.