Talented, adorable, and now generous! Arthur Christmas, the upcoming animated holiday movie about the Claus family’s bungling, big-hearted black sheep (black reindeer?) son, had been turning in a respectable but unremarkable performance on our Anticipation Index, hovering around the middle of our top-100 most buzzed-about upcoming projects. That is, until Bieber got involved: After he tweeted yesterday that the video for his next single off Under the Mistletoe (later determined to be “Santa Claus Is Coming to Town”) would premiere ahead of Arthur Christmas screenings nationwide, the movie shot up to third on the Index. Right behind Bieber! Enjoy it while you can, Arthur. Only a lucky few ever make it that close to the Biebs.
Photo: Mary-Louise Price; Photos: Eugene Gologursky/Getty Images for Dolce & Gabbana, iStockphoto