Vanity Fair editor Mike Sacks, who wrote both And Here’s the Kicker: Conversations with 21 Top Humor Writers on their Craft and Your Wildest Dreams, Within Reason, is set to launch a new digital humor book imprint with a couple of major, to-be-named booksellers. He’ll be personally editing and selecting the titles released, and the selection will include both fiction and non-fiction. The imprint, called Bulldog Front, will release 10 books a year or so at about 25,000 words a piece or less, and that’ll include new works and previously out-of-print comedy books, original humor writing as well as interviews, advice, and things of that nature.
The imprint will handle “design, production and tech, marketing, promotion, accounting, etc.,” and will split revenue so that authors receive a “large portion” of it. Sacks told me, “I’m very excited about this. There’s been a ton of interest from top comedy writers. I can’t get into the details at this point, but hope to have the first books out by 2012. Accepting submissions.”