After years of trying and failing to replicate Today’s formula for greatness, CBS is going it alone, taking their morning show down the path of “serious news.” Where Oprah’s best friend lies on that path is unclear, but, according to the New York Times, CBS is announcing next Tuesday that they’re adding Gayle King and Charlie Rose to The Early Show as part of the program’s revamp that started last year. The new Early Show will aim for the high level of chumminess of Today’s hosts, but with more discussions about current events and fewer cooking demonstrations. And of course, if the new direction doesn’t work, The Early Show can always try to crib Today’s recipe for late-morning/Kathie Lee and Hoda-esque success, and invest less in new hosts and more in boxes of wine.
NEW YORK, NY - APRIL 27: Executive editor/anchor Charlie Rose speaks during Tribeca Talks Industry: The Business Of Entertainment - At The 2011 Tribeca Film Festival at SVA Theater on April 27, 2011 in New York City. (Photo by Astrid Stawiarz/Getty Images) *** Local Caption *** Charlie Rose; Photo: Astrid Stawiarz