Not only has Louis C.K.: Live at the Beacon Theater turned a profit, but Louie’s made $500,000 total from sales or $200,000 of profit. In an awesome post on the special’s site, he’s concluded that selling the special himself was a highly successful experiment:
I really hope people keep buying it a lot, so I can have shitloads of money, but at this point I think we can safely say that the experiment really worked. If anybody stole it, it wasn’t many of you. Pretty much everybody bought it. And so now we all get to know that about people and stuff. I’m really glad I put this out here this way and I’ll certainly do it again. If the trend continues with sales on this video, my goal is that i can reach the point where when I sell anything, be it videos, CDs or tickets to my tours, I’ll do it here and I’ll continue to follow the model of keeping my price as far down as possible, not overmarketing to you, keeping as few people between you and me as possible in the transaction.
Yay! People don’t want to actually steal directly from another human being, even if we don’t mind stealing from corporations all the time. People are good after all! Suck it, Thomas Hobbes!