Jim Gaffigan is adopting Louis C.K.’s distribution model and releasing his own comedy special, Jim Gaffigan: Mr. Universe, as a $5 download on his website. The special will be available in April, Gaffigan announced today, and $1 from each purchase goes to charity. He writes that he knows he’s “taking a risk here,” but that he’s “incredibly motivated by the courage of Louie to offer his fans direct access for a low price.” Louis C.K.’s foray into self-distribution went great, so one might guess — nay, hope — that Gaffigan is just the first of many popular comedians to follow the same plan.
Jim Gaffigan attends 2011 Stand Up for Heroes at the Beacon Theatre on November 9, 2011 in New York City. Photo: Donna Ward/Getty Images