oscars

The Kodak Theater Is No Longer the Kodak Theater

The Kodak Theatre in the new Hollywood & Highland complex March 6, 2002 in Hollywood, CA will be the new home of the 74th Academy Awards presentations March 24, 2002. The construction of Hollywood & Highland, with its theaters, restaurants, stores, and hotels, is designed to revitalize the city of Hollywood which had been in a state of economic and aesthetic decline in recent decades. (Photo by David McNew/Getty Images) Photo: David McNew/Getty Images

When 131-year-old film company Eastman Kodak filed for bankruptcy protection last month, the fate of Los Angeles’s Kodak Theater — home of the Oscars — was unclear. Today, an update: Kodak will in fact be ending its sponsorship and removing its name from the theater, though whether this change will happen before the February 26 Oscar ceremony is a matter of dispute. (Kodak wants it gone; the theater landlords do not.) The Academy is said to be considering a move to the Nokia Theater in 2014. In the meantime, let’s all play “Pick the Funniest Corporate Sponsor” for the sad Oscar theater. Who wants to hear Ryan Seacrest say “Silly Bandz” on repeat? Vulture does.

The Kodak Theater Is No Longer the Kodak Theater