Following a recent series of beautifully bizarre Old Milwaukee ads that aired only in Terre Haute, Indiana, and Davenport, Iowa, Will Ferrell launched a brand-new beer spot during Super Bowl XLVI. Except it only showed in Nebraska. Naturally. “No list of best Super Bowl commercials would be complete without this big-budget gem that only aired in Nebraska,” wrote Funny or Die’s Tumblr blogger person. Deadspin has a hunch the ad only showed in North Platte, Nebraska, which somehow sweetens the whole thing. And there’s no way Ferrell and Co. didn’t plan — or at least hope — to get cut off by the local news promo right before the clip’s punch line. Local advertising done right!