promotional stunts

Watch Kanye West’s ‘New Slaves’ Projected Around New York

Kanye West had a novel idea to debut his new single, New Slaves: He projected it on walls at 66 locations in North America, Europe, and Australia. In New York alone, nine walls in Manhattan and Brooklyn screened the video, including the Prada store on 5th Avenue and Williamsburg’s Wythe Hotel. West’s website supplies a map detailing where exactly the song played, and there’s video of the best New York projections below. Between this thing and his SNL appearance Saturday, it’s safe to say that this is a big ‘Ye-ekend.

In Brooklyn:

At the Prada store:

At Columbus Circle:

And so on.

Kanye West’s ‘New Slaves’ Projected in New York