movie trailer cliches

This Eterna Supercut Is a Movie Trailer Mash-Up

Editor Vadzim Khudabets spent “years” (according to his interview with TIME) creating this 6-minute supercut he calls “Eterna” — which features a slew of movies and their overlapping patterns. Some see it as a “depressing” reveal of Hollywood’s tendency to repeat itself, but it’s worth nothing that these are just the advertisements for the films, not the films themselves. If anything, let’s marvel at Hollywood’s magnificent and repetitive marketing machine.