“It’s what the editor from Bridesmaids called the ‘angry villagers’ syndrome. People who go to see a comedy are spending their money and want to have fun, so here comes the first joke, and it’s like, ‘Eh, that wasn’t very funny. I guess that was supposed to be funny. Well, maybe that missed.’ And here comes the next joke … and then the next joke doesn’t work. So all the villagers who were sitting there excited to see your movie, they start to get angry as the jokes don’t work and then they want to burn down the village.”
-Writer/director Paul Feig (Freaks and Geeks, Bridesmaids), talking to Vulture in a great interview about how he assembles his comedies.