This week on The Jeff Rubin Jeff Rubin Show, Jeff talks to Scott Wiener about his new book Viva la Pizza and pizza boxes in general. Scott explains his interest in pizzaboxes, how he wrote the book and they discuss the different art styles on pizza boxes from around the world.
“You can flip open any page off the book and look at a pizza box and be like oh, that is pretty cool, but then if you read what is in there, it’s going to reference another page of the book where you can read more about similar motives on other boxes.” - Scott Wiener on what his book is going to contain.
“Every time I interviewed someone who designed a generic box, I was interested in knowing why. Why have that bush out front, why have that table with two glasses of wine and no people sitting at it? Some of these images are really bizarre, and when you take time to look at it, it becomes really interesting. When you buy pizza, it’s not like when you buy toothpaste and you look at the package. The package comes with it after you’ve already paid the money, so they can put anything they want on there. Why even put art on there?” - Scott Wiener on his interest in pizza box art.
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