Standup Kyle Kinane got into a Twitter war with the account for salsa company Pace Foods over the weekend, and it looks like he won.
After finding that Pace Salsa had favorited a 10-month old tweet of his insulting their product and responded to it with “GRAB THE SOUTHWEST BY THE BOTTLE,” Kinane found that Pace’s account is set up to automatically fav and have that response to any tweet that mentions their product. Kinane then proceeded to get Pace Salsa to automatically endorse a series of wildly offensive tweets about their product, causing the company to issue an apology over Twitter and beg him to delete the tweets over a private message.
Check out the whole exchange below, which spiraled into a beautiful mess involving employees being sent home and Pace suspending their Twitter account. It’s pretty amazing.
UPDATE: Campbell’s Soup Company, which owns Pace Foods, wrote on Twitter that the Pace Foods Twitter account was “not authorized.” Kinane has confirmed that the whole thing was a hoax by comedian Randy Liedtke.