A new ‘N Sync album was released today: It’s called The Essential *NSYNC, and it’s a two-disc compilation featuring both unreleased tracks and greatest hits, as well as some delightfully nostalgic cover art. Unfortunately, nobody seems to have informed the band that the album existed until now. As Lance Bass tweeted yesterday: “I love when the record label doesn’t even tell you they are releasing a new ‘NSYNC album tomorrow #theycare.” (More like Lance Sass, right?)
Thankfully, ‘N Sync’s fans still do care: As of this evening, the album had temporarily sold out on Amazon and ranked third on the site’s best-seller list. It just shows, you really don’t need any sort of promotional buildup to sell albums these days. You don’t even have to know you’re releasing an album to sell albums these days. It’s a very different world from whenever that cover photo was taken, that’s for sure.