U2 Has a Secret Plan to ‘Save the Music Industry’

Photo: Bloomberg/Getty Images

Not by giving away its album for free. Something else. As the band explains in a new Time International cover story, they’re partnering once more with Apple on a new kind of digital music they maintain will make it easier for bands at all levels of fame to get paid for their work. Bono describes it as “an audiovisual interactive format for music that can’t be pirated and will bring back album artwork in the most powerful way.” We’ll find out more details in a few months, when this project suddenly appears on our computers.


U2 Has Secret Plan to ‘Save the Music Industry’