H. Jon Benjamin and Eugene Mirman just opened up an online store. Called Flotsam General Store, the “post-structural online shopping experience” currently offers a small-sized “Mystery Sack” for $40 and free 6-8+ week shipping. What’s in the sacks? According to the store’s FAQ, “Flotsam sacks are stocked according to the principes of ‘positive sourcing,’ with three or more Flotsam products hand-conceived by the Flotsam Design Team.” Benjamin said in an interview last month that the items included in each sack will be “products that will leave a legacy. Something to be proud of for time immemorial.” Here’s more information on Benjamin and Mirman’s new business venture from the store’s “About” page:
From a rocky perch, a figure stands watching the waves crash in eternal repetition. Is he looking for something or is he waiting for something he has already found? For a lifetime of looking, maybe nothing will come and for a lifetime of waiting, maybe nothing returns. Flotsam is dedicated to the principle that sometimes, what we seek can eventually find us. Our goal is to never know.Flotsam offers three sacs of hand-chosen items that are hand-hewn by machines in America and are shipped directly to you. What you receive depends on what we choose for you in the moment. In this way, a symbiotic chain is created between producer and consumer. Our mission is to always build on that chain, until that chain enwraps all of us and we are thusly bound together, chained.
With a mission like that, what are you waiting for? Head over to the Flotsam store to buy your own sack today. “$40 is not a big consumer risk,” Mirman says on the investment. Benjamin adds: “Look at Maurice McDonald, who started McDonald’s. He had $40, and look what happened.”