Apple unveiled a ton of “new” gizmos and gadgets at its Worldwide Developers Conference this afternoon. (More on its Apple Music streaming service later.) And to kick off the event, the press conference opened with a sketch from none other than Bill Hader. In it, he plays a neurotic director in charge of making, of all things, a musical about apps. It co-stars Veep’s Matt Walsh, Charlyne Yi, and Community’s Danny Pudi — who is apparently an Auto-Tuned rapper now. Because how else do you serenade nerdy developers?