Fresh off his well-received performance in Trainwreck, LeBron James and his SpringHill Entertainment company have inked a deal with Warner Bros. for television, film, and digital content. “LeBron James has one of the most powerful, well-known brands in the world and we are excited to be in business with him and his partner, Maverick Carter, and SpringHill Entertainment,” said Warner Bros. chairman Kevin Tsujihara in a statement. “The combination of LeBron’s global media presence and Warner Bros.’ unmatched production and distribution expertise is a big win for fans everywhere.”
That’s great and all, but the real question is what this means for the much-rumored sequel to Space Jam, the 1996 movie starring Michael Jordan and Bugs Bunny. Talk of a sequel starring James has been going on for some time, and for now, it’s all merely speculation — especially since James denied involvement in such a project last year. But this deal would seem to bring it a little bit closer to reality; for what it’s worth, Warner Bros. reportedly filed for new Space Jam–related trademarks just last month:
